European expansion set for mission : net zero

As a result of our expanding client base in the UK and increasing demand from overseas clients, we are excited to announce the extension of our advisory support services into the European hotel market, which means our team is growing. 

We are delighted to introduce our new Head of Strategy, Sir James Devitt and two additional sustainability advisors to the team; Chiara Framassi (based in Manchester) and Erika Veneziano (based in Geneva)

James Devitt, Herald Hotels - quote card


Sir James will be fundamental in the strategic direction of the ESG consultancy across the hotel sector with mission : net zero providing a range of technical services including: 

  • BREEAM Certification: Assessing sustainability in the built environment. 
  • CRREM Analysis: Evaluating climate risks in real estate. 
  • EPC Building Assessments: Analysing energy & carbon emission performance. 
  • International Eco-Certification: Demonstrating sustainable management practices.  

 These certifications promote environmental and social responsibility and align with global standards all of which are becoming increasingly integral to investment lifecycles.  

Commenting on his new role, Sir James comments: “Hotel purchasers, investors and prospective vendors are giving increasing priority to ESG concerns when considering their strategy in the current hotel market. It is now a key investment criterion and I look forward to helping to grow mission : net zero’s reach across the industry providing practical timely and reliable advice as part of any due diligence required”.

Previously an Executive Director of CBRE Hotels for a decade, for the past 10 years, Sir James has been the Director of Suffolk based, Herald Hotels. You can connect with James on LinkedIn here. 



Based in Switzerland, Geneva, Erika Veneziano brings 15 years’ experience working in the hospitality, travel and tourism sector. Erika will be instrumental in assisting our EU hotel clients on their sustainability journey to gain eco-labels and certifications to meet their ESG goals. Find Erika on Linkedin here.

Experienced Sustainability Advisor, Chiara Framassi joins our UK client services team supporting hotel eco-minded volunteers to build and develop a robust ESG roadmap while preparing the hotel for eco-certification audit. You can connect with Chiara here on Linkedin.

Jane Kendrick, COO for mission : net zero comments: “We’re thrilled that James, Chiara, and Erika have joined our dedicated team, enabling us to expand into the European hotel market. With James’s strategic guidance and the growing team’s combined expertise in hotel sustainability, we’re poised to make mission : net zero the leading ESG consultancy practice in the hotel sector.” 


If you’re interested in how we can support your green journey please contact us at or call us on 01223 750676.  

Newsletter sign up

Stay up to date with all our latest updates, news & events.

Sign up to our newsletter